Big Writem Updates: AAP Changes, Facebook Ads, Roadmap V2 + Your Free Ad Template
For you as authors and for us as a business! (+ 1 Freebie)
Hey everyone, this is a very unscheduled email, but I feel it’s very important to keep you all in the loop with what I am doing here at Writem, because for authors, any of these updates has the potential to be huge.
Here is the list:
AAP is no longer available.
We have decided to take the Author Accelerator Programme (AAP) off the website starting from next week. For those who are new to Writem, the AAP is essentially working 1-2-1 with me over a longer period of time, where I teach you everything I know about author marketing.
And I mean everything.
The goal of the AAP was to give any author the ability to not just market their book, but any book, any genre, from any starting point. It’s me passing down my complete experience and knowledge of marketing.
I think it’s important to give context around how the AAP started, before I tell you why we have removed it - and I’ll keep it brief as I know you probably have more pages to write!
A few years back, a friend of mine introduced me to an author who just needed a hand with some Facebook ads. We did that, we got them to a good level, and we continued to work together for the next 12 months. Over the course of those 12 months, we shared many conversations about how the ads work, why some ads do better than others, how Facebook ads work vs Amazon ads, how and when to use video, why good designs for ads are amazing… we shared an array of conversations about all things marketing, business, authors, etc.
A friendship as well, truth be told.
I had no idea looking forward, but looking back, those conversations added up for him. To the point where he is now able to, whenever he wants, market a book to a given audience and make money completely by himself. Using any channel (Amazon, email, Instagram, Bookbub), including Facebook. Not only that, he can advise other authors on how to do it. He is considered a relevant expert on topics he didn’t know before. He was already a brilliant author, but now I would consider him a brilliant marketer too.
And so… the idea of the Author Accelerator Program was created.
I have since come to realise that that level of detail and commitment is not something I can offer lightly. It is without doubt a fantastic opportunity to learn everything there is, but it must be just that - an opportunity and not a commodity.
So, we have taken it off the website and made it an invitation/application only. You cannot purchase through the site anymore. We are more than open to talking about this offer still, but we would just like to do it after having met you first. I think that’s only right, given the investment from you and the commitment from us.
Facebook is coming…
This has been on the roadmap (excuse the pun) for a while. But soon, we will be releasing a Facebook Roadmap.
This will be a complete guide on “How to Run Facebook Ads” and include a full overview on “How to Make Money with Ads as an Author”. It will include the things listed:
Setting up your Meta Ads account
Creating Lookalike, Retargeting, New and Demographic Audiences
Pixel implementation (very highly requested)
Creating converting images and video ads
Campaign set up and management
Budget Optimization
Winning Ad formulas
Scaling budget methods
Plus much more….
This is everything we included on the Amazon Roadmap - but for Facebook. Authors must have the option to explore both. While we know that ads are in the Author Roadmap, this will be a much more in-depth look at Meta ads as a whole, rather than just the LITERALLY strategy (an ads method for fast-paced growth) from the Author Roadmap.
More news to come on this at a later date…
Roadmap V2
For those of you who are signed onto the Roadmap, you will be very pleased with this update. We will be adding video explainers to all of the modules. Plus more templates, more downloadables and more resources… in… every… single… step.
We still believe that this is the ultimate guide for authors who need marketing, but to make sure that it is. We need to make it so that you don’t just have enough to make an impact, you have more than enough. You have too much! You have too much impact after it!
I’m exhaudating here for emphasis clearly, but the fact remains the same. That great authors have: a great landing page, a great Amazon page, a huge mailing list, a massive reach and great ads. The Author Roadmap offers all of that.
And now… with more.
Templates to Substack
Finally, a quick one. Currently, available at www.uwritem.com, we have a range of winning ad template packs. These are tested and proven winning ad templates in the form of Canva or Photoshop files - that you can use to promote your own book. Some contain as many as 10 different ads in them (great for you split testers)!
To add even more value here on Substack, we have decided to give away a free downloadable preview of all of our upcoming Ad Templates Packs. Which means you get a free winning ad every month to try and test for your book.
And those start today!
Grab your first FREE winning ad template at the bottom of this page 👇🏻
If you have managed to read this far, thank you. I appreciate your time. We are doing a lot to try and help as many authors as we can - across the world now it would seem. But, if there is anything else we can do to help you, I am only an email or comment away. Do reach out.
Thanks, Jake
Founder of Writem.
Free Ad Template (preview and file)
The reason why I think this ad has performed so well in testing is the level of emotion that you can pull from a single title while also pinpointing who your book is for. If you really think and choose wisely. Of course, I left a few in there for anyone who wants to take guessing out of the equation… You’re welcome.
Pack is available for Canva and Photoshop right away. Download it below.
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