🔥 This One Marketing Tool Can Sell More Books Than Your Blurb Ever Will
How to use video content to explode your reach, connect with readers, and make your book unforgettable
You spent months writing, editing, and perfecting your book. You have a beautiful cover, a polished blurb, and maybe even a handful of early reviews. But there is one thing that can take your book promotion from quiet launch to online buzz: video content.
Whether it is a 30-second author reel, a cinematic book trailer, or a simple livestream Q&A, video connects with readers faster and more emotionally than any block of text ever could. If you are not using video to market your book, you are missing one of the most powerful tools in your author toolkit.
Why Video Works
Video grabs attention. It stops the scroll. It allows potential readers to see your face, hear your voice, and feel a connection with the person behind the pages.
It also boosts visibility. Social media platforms heavily prioritise video. Instagram, Facebook, TikTok, and even LinkedIn reward creators who use video content with more reach. If your goal is to get more eyes on your book, this is how to do it.
And the best part? You do not need a film crew or expensive equipment. A phone, a ring light, and a bit of creativity are all it takes.
Author-Friendly Video Ideas
1. Short-form Reels and TikToks
Quick, punchy videos under 60 seconds are perfect for showcasing your personality, book themes, or even reader reactions. Try:
"POV" skits based on your characters
A dramatic reading of your opening line
Behind-the-scenes writing updates
Quick tips if your book is non-fiction
2. Book Trailers
Think of this as your book’s movie trailer. Combine music, text, and imagery to tease the tone, genre, and premise. You can:
Use Canva or Biteable to make simple animated trailers
Hire freelancers on Fiverr or Upwork for budget-friendly options
Add voiceover or subtitles to boost accessibility and engagement
3. Live Events
Streaming live on Instagram, Facebook, or YouTube creates an event-style experience. Readers can ask questions in real time, and you can:
Host a virtual launch party
Do a reading from your latest chapter
Interview another author or invite a reader to join you
4. “A Day in the Life” Videos
Give your audience a glimpse into your writing process. Film your writing routine, your messy desk, your coffee habit, or a typical publishing day. These clips are great for stories and reels.
5. Teaser Clips from Audiobooks
If you have recorded an audiobook, take a short clip and pair it with visuals or on-screen text. These are compelling, especially on Instagram and YouTube Shorts.
Tips to Get Started
Keep It Authentic: You do not have to be a polished presenter. Be yourself. Readers love real.
Use Captions: Many people watch videos on silent. Adding subtitles increases watch time and accessibility.
Include a Call to Action: Whether it is “buy now,” “link in bio,” or “subscribe for updates,” always guide viewers to take the next step.
Batch Your Content: Record several videos in one sitting and schedule them across the week. This saves time and keeps your feed active.
Still Feeling Nervous About Video?
You are not alone. Many authors are introverts, and showing up on camera can feel uncomfortable at first. But the truth is, you do not have to be perfect. You just have to show up.
Start small. Post a short video introducing yourself. Talk about what inspired your book. Share a quote you love. Each video builds confidence, grows your audience, and helps your readers see the person behind the prose.
Final Thoughts
Video is not just for influencers or vloggers. It is one of the most versatile, human, and powerful tools available to authors. If you want to build buzz, deepen reader connection, and boost sales, now is the time to hit record.
You wrote the book. Now let the world see the story behind it.