How to Build A+ Marketing Content in Amazon KDP

A Step-by-Step Guide for Self-Published Authors

When you publish through Amazon KDP, your book’s product page is more than just a listing. It's your shopfront. One of the best ways to stand out and convert browsers into buyers is by using A+ Content. This feature, available to authors publishing through KDP, allows you to add enhanced marketing sections to your book’s page. Think of it as your chance to showcase your book like a professional publisher would.

If you’ve never created A+ Content before, don’t worry. This guide will walk you through the process.

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What is A+ Content?

A+ Content lets you add rich visuals and formatted text to your book’s Amazon listing. You can use it to include:

• Author bios

• Comparisons to other books or genres

• Testimonials

• Series information

• Mood boards or world-building elements

• Images with copy layered over the top

It appears below the “Product Description” section and helps to engage potential readers in a more visual, compelling way. For example:

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Step 1: Log in and Head to the A+ Content Manager

1. Go to

https://kdp.amazon.com

1. and sign in.

2. From your dashboard, click Marketing in the top navigation bar.

3. Select A+ Content from the options that appear.

This will take you to Amazon’s A+ Content Manager. You can create content here for any of your published paperbacks or hardbacks.